Perennial, the UK’s only charity dedicated to helping people in horticulture, proudly marked its 185th year with the Dig Deep for Perennial Fundraising Lunch, held at The Cumberland, Marble Arch, on 4 October. Supported by beautiful floral arrangements from The Plantman & Co., the event gathered supporters and industry professionals, all united in their commitment to ensure a brighter future for those working in horticulture.
At the heart of the event was a shared goal: to raise essential funds for Perennial’s services, which provide support, advice, and practical help to horticulturists and their families in times of need. These funds ensure that Perennial can continue to be a lifeline for those who grow and care for the green spaces that enrich our lives.
Hosted by the energetic and charismatic James Alexander-Sinclair, the afternoon was filled with warmth and generosity. The event featured Perennial’s Envelope Raffle and an exciting Live Auction, led by Mark Head, The Charity Auctioneer. Together, these fundraising activities raised an impressive £25,000, which will go directly towards ensuring the charity can continue to provide free information, advice and support to those in need.
One of the most meaningful moments of the afternoon was the Silver Shovel Spotlight Awards, where Perennial took the opportunity to recognise and thank a group of individuals who have gone above and beyond in supporting the charity. Our heartfelt thanks go to Jo Huffener, Peter Hill, Francesca Murray, Mark Taylor, Gillian Taylor, David Dodd, Deric Newman, and Paul Willavoys for their extraordinary efforts.
Guests were also treated to an engaging and highly entertaining Q&A session with James Alexander-Sinclair and Alan Titchmarsh, Perennial’s President of 20 years, who shared his reflections on how vital Perennial’s support is to the individuals who make our gardens, parks, and green spaces flourish.