PepsiCo Europe and Yara announced today a long-term partnership in Europe aimed at providing farmers with crop nutrition programs to help decarbonise the food value chain.
As part of the partnership, which spans multiple countries, participating PepsiCo Europe farmers will be equipped with best-in-class crop nutrition products and advice as well as precision farming digital tools. This will allow them to increase nutrient use efficiency (NUE), boost yields and reduce the carbon footprint of their crops. Yara, the leading crop nutrition company in Europe, will supply PepsiCo with the products and services.
Yara will deliver up to 165,000 tons of fertiliser per year to PepsiCo, covering around 25% of their crop fertiliser needs in Europe by 2030. The collaboration underlines the companies’ shared commitment to building a more sustainable food system in line with the European Union’s climate targets. At the same time, it will support farmers through transition costs to ensure their livelihoods are not adversely impacted.
“This partnership with Yara aligns with our end-to-end transformation known as PepsiCo Positive (pep+) and will be critical as we transition towards the net-zero food system of the future.” said Archana Jagannathan, Chief Sustainability Officer at PepsiCo Europe.
The collaboration is also in line with Yara’s mission to responsibly feed the world and protect the planet.
“To grow a nature-positive food future and transform our food system, we need to collaborate across the food value chain. We’re excited to work with first movers like PepsiCo to help make this a reality.” said Mónica Andrés Enríquez, Executive Vice President for Europe at Yara.
The partnership, which will help drive the adoption of regenerative agricultural practices, will include approximately 1,000 farms, covering a total of around 128,000 hectares across the European Union and the UK. Efforts will initially focus on potatoes, a key crop for PepsiCo, and then expand to other crops such as oats and corn.