As part of its Active Acceleration Programme, Robert Ayres joins Emerald Research Ltd (ERL) as the newly appointed OptiYield South West Regional Agronomist.
Rob has over fifteen years’ experience in varying positions within the agriculture and horticultural sectors, from the perspectives of farm management, trials management and supply side sales. Having stood on both sides of the fence he knows all too well the individuality of farms and fields, the importance of farmers and managers to receive on-farm ‘real life’ trial data, experiences of current customers and costings on which to make decisions. From the supply side, he understands the importance of customer service, product delivery – not just in time, but on time and as requested.
During his career in the industry, Rob has developed a unique set of skills that, when teamed with the OptiYield system, enable him to support the farmers and growers in the South West to meet the challenge of growing resilient, high-quality, high tonnage crops with the optimal inputs.