Onubafruit, Spain’s most important berry producer, is entering a new strategic phase with the rapid expansion of Malaika® — the premium raspberry variety bred by Advanced Berry Breeding (ABB). Under a long-term agreement with ABB, Onubafruit has scaled its plantings at exceptional pace, reinforcing its position as a key supplier of high-quality raspberries during the critical autumn–winter window.
Malaika, known for its large fruit size, shiny light-red colour, exceptional shelf life, balanced flavour, has quickly become one of ABB’s most in-demand premium genetics. Its strong post-harvest resilience and consistent fruit quality offer retailers the reliability they seek during a season where consistent supply is more challenging to secure.
Following an initial technical trial phase in 2024 of under 10 hectares, Onubafruit has expanded to approximately 40 hectares in 2025. Plantings are planned to accelerate further, reaching 150 to 200 hectares in 2026, with continued growth expected in the years ahead. This commitment reflects both Onubafruit’s confidence in the variety and more importantly the rising demand from retailers for stable premium raspberry programs.
“Onubafruit has demonstrated strong technical understanding leading to a quick and sharp approach to producing Malaika at commercial scale,” said Hubert Gadret, CEO of Advanced Berry Breeding. “Their investment reflects both the potential of the variety and the growing demand from retailers for dependable premium fruit during the winter season. We value the professionalism they bring to cultivating Malaika within their production system.”
