CNH brand New Holland has announced a multi-phase partnership with autonomous technology company Bluewhite (formerly Blue White Robotics) to collaborate on the distribution, manufacturing and integration of Bluewhite’s AI-driven autonomous solutions for New Holland tractors in North America. The partnership aims to create tractors that can operate fully autonomously in orchards, vineyards and other speciality crop scenarios.
“Bluewhite has proven to be the leader in terms of implementing autonomy in the speciality crops space,” said Carlo Lambro, brand president of New Holland. “The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution. With our leadership position in speciality crops, the partnership with Bluewhite complements our mission to continue to better serve our customers, elevate their capabilities and bring more autonomy to their operations”.
“We’re incredibly excited about collaborating with CNH and New Holland to accelerate the adoption of autonomous technologies in the field that not only improve productivity and profitability for growers but also promote safe and sustainable methods of producing food,” said Ben Alfi, Bluewhite’s chief executive officer. “Our long-term partnership with CNH and New Holland, combining leading autonomous technology with the best tractors and harvesters in the orchards and vineyards sector, is a milestone in achieving our mission of making cutting-edge innovation accessible to the agriculture sector”.
