The formation of new organisation to promote the consumption of cherries globally has been agreed by some of the leading producers at Fruit Logistica.
The countries, which include Argentina, Chile, Greece, Hungary, South Africa, Spain, Turkey, the UK and the United States, met during the event in Berlin and agreed that the new organisation would facilitate consumption and share information. The first meeting of the group will take place at the Global Cherry Summit in April, but it has already identified a need to commission research into cherry’s nutritional properties with a view to incorporating approved health claims in future marketing campaigns.
Over the last ten years cherry volumes have doubled while values have increased three-fold, and the sector is now worth an estimated $2.5 billion a year.
Photo Credit: pixino