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New Fruit and Vegetable Alliance launched in Parliament


The Fruit and Vegetable Alliance was launched in Parliament on Monday to mark the beginning of a coordinated drive to boost production and consumption of fruit and vegetables in the UK in order to improve public health.

To follow Government dietary guidelines on fruit and vegetable consumption, the UK needs to eat 5.7 million tonnes more than we currently consume. Allowing for the fact that the UK will always need to import some produce, the production opportunity for UK growers is still two million more tonnes, which would amount to an additional 25 billion portions each year and increase the sector’s value to £3.1 billion.

The Fruit and Vegetable Alliance brings together representatives from across the sector to develop a vision for edible horticulture that reflects the health needs of the population and is supported by the Government. Small and large producers, producer organisations, trade associations and health/food charities have joined forces to make the collective case for supporting fruit and vegetable production and consumption. The diverse range of organisations involved will make the Alliance the go-to source for input and advice on edible horticulture for the Government and other actors in the industry and public health community.

The Alliance was launched in Parliament with the support of Helen Whately MP and the APPG for Fruit and Vegetable Growers. Members will form a new Edible Horticulture Roundtable that is also being launched with the support of the Department for Environment, Food & Rural Affairs (DEFRA). The Roundtable will provide DEFRA with regular advice on edible horticulture and will convene for the first time in the autumn.

Current members of the Alliance include (alphabetical order): British Growers, Bristol Food Producers, British Summer Fruits, Chris Rose Associates/Asplins PO, Community Farm, Community Supported Agriculture (CSA) Network UK, Food Foundation/Peas Please, Growing Communities/Better Food Traders, G’s Fresh, Kindling Trust, Landworkers’ Alliance, Organic Farmers and Growers, Organic Growers Alliance, Produce World, Social Farms and Gardens, Soil Association, Sustain, Tamar Grow Local, and Tyfu Cymru – Grow Wales (Lantra).

Full details of the Fruit and Vegetable Alliance’s membership, objectives and approach are available here.