New Covent Garden issues food trends report

New Covent Garden Market’s (NCGM) annual Fruit and Vegetable Trends Report 2021, which is based on ‘qualitative trader insights from its 100-plus wholesalers,’ predicts that the coming year will see increased popularity of citrus fruits such as yuzu and clementine and further interest in the eating of whole vegetables to reduce waste.

NCGM-based food brand Pollen + Grace, has reported consumer interest in quince, celeriac and redcurrant, adding that Medjoul dates are also popular as a sugar or caramel replacement in vegan baked goods. Similarly, wholesaler I.A. Harris & Sons report that round pale aubergines are also becoming a very popular request as their texture lends itself to a meat-like substitute.

Rebecca Barrett, head of strategy, partnerships and communications for New Covent Garden Market, said, “It’s always interesting to see what chefs and grocers are asking the market traders form but this year it’s particularly exciting to see what consumers are choosing for their home delivery boxes. These insights give us the inside scoop on what will be inspiring home cooks and appearing on menus across the UK once restaurants reopen.

“While it has been a tough year for the market with long periods when restaurants have been closed, we’re delighted to see so many of our traders innovating and introducing the public to what is on offer through their box delivery services, with an abundance of sustainably produced British and international fruit and vegetables.”

Photo caption: Among the trend reported by traders at NCGM is an increase in demand for citrus products

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