National Fruit Show reveals 2021 plans

The Marden Fruit Show Society has confirmed plans for the National Fruit Show to return as a physical event this autumn. While taking “all practical requirements” to ensure the event at Detling on 21st and 22nd October will be Covid-secure, the organisers are also working on a new summer event with the publishers of the Fresh Produce Journal.

The main sponsors for this year’s National Fruit Show have been confirmed as Worldwide Fruit, NP Seymour, Isolcell/UKCA and Agrovista, with the fruit marketing company jointing the three existing sponsors. Steve Maxwell, CEO of Worldwide Fruit, commented, “The National Fruit Show always does such a great job in bringing together the industry over their two days that we wanted to be a full part of the action in the years ahead.

“The pandemic has shown how essential face to face meetings, shows and exhibitions are a crucial part of the exchange of knowledge needed by our industry, so we want to help secure the future of this show which is rightly proud of its ‘by growers, for growers’ ethos’.”

Sarah Calcutt, who has been named the new executive chair of NFS added, “The National Fruit Show, at the heart of our industry over 87 years, was founded on a promise to showcase the best fruit. We’re still doing that nearly a century later, but the time has come to change the format of the show without losing its unique ‘feel’.

“There is so much that is positive, energetic and resilient in this industry and we have to bring its special atmosphere to a larger audience. To do that, we have to reform ourselves and tweak the show to enhance the brilliant opportunity that it is.”

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