July 2021 has been declared the UK’s first National Berry Month in a marketing initiative organised by British Summer Fruits (BSF) and Love Fresh Berries. According to BSF, the industry is worth £1.71 billion. Over the last 12 months, Brits bought 239,243 tonnes of berries.
The month will include a series of recipes, tips and health stories and will tie in with National BBQ Week at the start of the month, before ending the month with a series of promotions at outdoor cinemas.
Nick Marston, chairman of British Summer Fruits, the industry body that represents 95 per cent of berries supplied to UK supermarkets said: “The British berry industry is an essential economic pillar in Britain and is now worth £1.71 billion with expenditure increasing almost 10 per cent in the 12 months from March last year. Not only is the industry boosting the health of our economy – but crucially the health of the nation. Berries are a brilliant provider of vitamin C and have important antioxidant and anti-inflammatory profiles. National Berry Month is the perfect time to celebrate British berries and reap their many benefits with delicious new recipes and summer events.”
Chef Jackson Boxer said, “By buying British berries you’re supporting berry growers across the country while also looking after your health and the environment too. It’s been brilliant using them to create some exciting new recipes which I hope will inspire people at home to give them a try to celebrate National Berry Month.”