M&S has launched an industry-leading bee programme to introduce more than 30 million bees to its Select Farms – to boost pollination, improve product quality and produce honey for its customers.
The announcement comes as the retailer launches a four-month marketing campaign ‘showcasing the lengths its Select Farm partners go to deliver exceptional quality M&S Food’ and is part of a new five year ‘Farming with Nature’ programme. The retailer says this will support its Select Farmers to become more resilient to the biggest environmental challenges they face – spanning climate change, biodiversity, soil health and water usage.
As part of this and to support the British bee population, M&S is introducing 30 million bees to 28 UK Select Farm Sites this summer located across the country, from Herefordshire to Hampshire. M&S Select Farmers will promote more natural habitat on farms and introduce more bees, helping to protect the future of these critically important pollinators. The progress of the project can be tracked on the M&S ‘Bee Blog.’
Beekeeper David Wainwright commented, “Having worked with M&S for many years I’m really pleased they’ve taken the initiative to begin this pioneering campaign, which will have such a positive impact on the environment. Each Select Farm we’re working with is unique and its produce will benefit the bees, which in turn will ensure the farmers get greater yields on their crops and produce better-quality food for customers due to the thorough pollination the bees provide. It’s a win-win for everyone!”