Morrisons increases in-store florists

Supermarket Morrisons has announced that it is doubling the number of fully qualified, expert florists in its stores to 300 this Autumn – to provide fresh, bespoke bouquets for its customers.

The retailer is expanding its network of in-store florist shops, which will see a further 60 florist stations installed across the UK, taking the total to more than 100 overall. The new florist shops will provide 180 additional roles for qualified professional florists, who may be out of work following the impact that the pandemic has had on the high street.

According to Morrisons, recent Google data shows that flowers have been one of the country’s most popular online purchases during lockdown, with online searches up 277 per cent. The retailer itself is currently selling over four million flower stems every week.

The supermarket works closely with growers to plant their fields and has one of the quickest ‘field to store’ transit times. Stems are delivered fresh to stores each day, sourced from FlowerWorld – a 17.5-acre flower site, wholly owned by the supermarket.

Jane Watson, Flowers Manager at Morrisons said: “Flowers make people feel happier – with their beautiful shapes, bright colours and scents. We work with some of the best growers in the world and have some of the best stems. So, we wanted to have the best florists in store to make bouquets for our customers. It’s been a difficult year for the flower industry, and we hope this also provides good job prospects for florists looking for work.”

Photo source: Morrisons

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