Morrisons has asked its branded suppliers to help fight the war on plastic, as part of its commitment to reduce the amount of the material in its stores and supply chain operations.
The supermarket made the request at its annual supplier conference, where it asked its branded suppliers to reduce plastic in both product packaging and on the shelf display packaging, as well as in the materials in which these products are transported to stores.
The retailer hopes that such a move will remove thousands of tonnes of plastic from its shelves a year, making it easier for customers to reduce the amount of plastic they are purchasing.
Morrisons’ technical teams will provide advice and guidance to help brands to reduce their plastic packaging. It says that as a retailer which manufactures more than half of the fresh food it sells; it is in a unique position to be able to offer support to the industry.
Andy Atkinson, Group Commercial Director at Morrisons said, “As the UK’s biggest fresh food maker we are committed to helping our customers live their life with less plastic. So, we are asking our branded suppliers to join with us in reducing our plastic footprint as this is a priority for our customers.”
Photo source: Morrisons