As Morocco began its new blueberry season in December, industry experts predicted another bumper year, making the North African country one of the world’s leading producers and exporters of the crop.
Reports suggest that the trade is ‘particularly optimistic’ for the 2024/25 season, which runs until June, although peak production is usually seen between January and March. Predictions suggest that up to 80,000 tonnes could be produced, thanks to favourable weather conditions. Last year’s figure was around 67,300 tonnes, which was itself an increase of 25% on 2022/23.
Juan Sainz of Frutta Group told reporters, “Moroccan blueberries are known for their high quality, but demand for high value fruits is growing”. He added that availability is expected to be better this year, with less tension between different markets. “Last year, we had difficulties supplying our customers in North America, due to pressure from other markets. This year, we have concentrated our efforts on better distributing business opportunities and avoiding these bottlenecks,” Sainz explained.
With blueberry consumption in the UK up 27% this year, Moroccan producers see Great Britain as a key market. According to Blueberry Consulting, ‘The rise of the blueberry industry in Morocco is not limited to a simple question of quality. The country has managed to differentiate itself by innovating and offering specific varieties adapted to the demands of the international market.
Grown mainly in the Souss and Oriental regions, Moroccan blueberries benefit from an ideal climate and rich soils, factors that contribute to their sweet taste and firmness’.