Montosa a key player in the production and commercialisation of avocados, mangoes and guacamole, presented its expansion strategy at the Fruitnet Tropicals Congress, Europe’s foremost event dedicated to tropical fruit.
Held in Antwerp on 24 and 25 June, the congress brought together over 200 international industry leaders. Thierry Athimon, Montosa’s new Commercial Director, presented the company’s vision: a growth model rooted in quality and long-term collaboration.
“The avocado market is gaining more and more traction and continues to grow steadily. Understandably, this has prompted many players to import large volumes – sometimes without sufficient food safety assurances or at the expense of quality. That puts real pressure on the market and affects all of us,” said Athimon. “That’s exactly why we at Montosa stay focused on what matters. We know that long-term, sustainable growth is only possible when quality and service are put first. Avocados are an exceptional product – and we need to treat them accordingly.”
Founded in 1982 and headquartered in Málaga, Spain, the company has consistently shown its ability to understand the unique demands of each market, enabling steady growth over the decades.
