Modiform is introducing ‘online packaging’, a new product category that ensures the sustainable and optimally protected shipping of potted plants and is in response to the need of online stores owners for sustainable and safe shipping solutions. Modiform. The new product category uses cardboard, because it is easily recyclable and begins with clampacks and in-box trays.
John van der Maarel (Sales Director at Modiform) says, ‘We are proud to expand our product range; with the clampack and in-box tray, we bring together innovation and good recyclability while also offering a total solution to a growing target group in the horticultural chain. In turn, this contributes to our ambition to improve sustainability in the entire horticultural chain.’
Advantages: optimally protected, sustainable, and user-friendly
This specially developed packaging brings together the safe shipment of potted plants, ease of use, and sustainability. Arie den Hertog (ecoExpert product manager) says, ‘the clampack can be clamped around the pot and then secured at the top thanks to the sealing system. This greatly reduces the risk of the contents of the pot becoming dislodged in the box. The smart locking system ensures that the clampack can be opened and closed several times, which is convenient for both sender and receiver. This means that the transport and packaging time is limited to a minimum, particularly in comparison with the transport and packaging time of cardboard variants that are currently used in the market.’
In-box trays: efficient and sustainable
An in-box tray is a packaging solution that enables plants to be placed horizontally in a tray, so that they can subsequently be shipped to the consumer in a matching shipping box. Plants of different pot sizes (10.5, 12, and 13 cm) can be sent in an in-box tray. Thanks to the smart design, multiple trays fit in a single shipping box.
To offer a total solution, Modiform offer a die-cut drawing of a matching box for each clampack and in-box tray. This ensures that a user can order the required shipping boxes, printed or unprinted.
A sustainable concept
Modiform’s online packaging is made from 100% recycled paper and cardboard from FSC-certified sources. Consumers can dispose of the cardboard box and clampack or in-box tray in the paper bin, meaning there is no unnecessary use of plastic and everything is fully recyclable. All ecoExpert products are not only recyclable (Cyclos certified), but also, biodegradable, and compostable.
Product range for online packaging
Modiform is launching the new clampack range in five variants, with two variants of the in-box tray available, so that plants can be shipped in the most important pot sizes with plans to further expand the product range in 2022.