McDonald’s, which has just over 1,250 UK outlets, has announced that as part of their “farm forward” initiative to support British and Irish farming, all their French fries will be made using British potatoes. This will make McDonald’s one of the largest buyers of British potatoes, spending £79 million a year on these potatoes.
McDonald’s UK supply chain director, Connor McVeigh, said: “Our customers like us to source locally wherever possible. A succession of wet harvests has caused the British potato sector great uncertainty in recent years and so I hope our long-term commitment to only source from this country will give farmers the confidence to innovate and invest for the future.”