Selecta one is satisfied with the first season of its new LUCKY LIPS® carnation series. The quality and added value concept with new marketing channels presented at the IPM in January passed the market test for 2024 very well.
‘Now that the retail sales season is over, we are pleased to report that the concept has been very well received across the board. The qualities of the LUCKY LIPS® were convincing, the sales prices in the shops were consistently higher than those of PINK KISSES® and retailers are reporting good sales,’ says Klaus Gaumann, Director Marketing & PM at Selecta.
Demand from European retailers far exceeded the naturally limited quantities in the first year, meaning that not all requests could be fulfilled. Availability has been significantly increased for the next season and the first enquiries and orders from European retailers have already been received. The successful concept will also be continued and expanded for the 2025 sales season.
