This year, National Tulip Day on 16 January 2021 will not kick off with the usual international starting sign, the construction of a huge picking garden full of tulips in Amsterdam. On behalf of all Dutch growers, Arjan Smit, chairman of Tulip Promotion Netherlands, appeals to florists, supermarkets, web shops and tulip growers in the United Kingdom: “Let’s connect”.
The request is simple: share a picture of a tulip on social media on 16 January 2021, using the hashtag #Tulipday. The growers hope to reach many people in this way so that every Briton knows that tulips are widely available again.
Arjan says: “The central theme of the 2021 tulip season is ‘Let’s Connect’. This message fits in perfectly with the colourful, positive and cheerful character of tulips. We hope that all tulip lovers will participate in this social promotion on social media!”