LEAF Open Farm Sunday 2021: Size does matter this year!

On Sunday 27th June, the farming industry’s annual open day, LEAF Open Farm Sunday (LOFS) will return to celebrate its 15th event since the initiative was launched in 2006. At a time when food and farming has generated greater interest than ever before, LOFS organisers, LEAF (Linking Environment And Farming), is calling on farmers to take part and help promote the British food and farming story.

There is no doubt that LEAF Open Farm Sunday will look slightly different this year. The trend is for smaller events, with activities where visitors can manage their own learning, such as self-guided farm walks. Every farmer that takes part will still have full autonomy to decide on the type of event they would like to offer, for how long and for how many people.

There is also a greater emphasis on using a free ticketing system, such as TryBooking or Eventbrite, to record and manage visitor numbers with both systems offering an easy, automated solution. There is also flexibility on when events take place.  Central promotion will focus on the 27th but farmers can choose any Sunday in June to open their gates and still benefit from LOFS branding and resources.

LEAF Open Farm Sunday Manager, Annabel Shackleton explained why it is more important than ever to take part,

“LEAF Open Farm Sunday plays a vital role promoting British farming, dispelling myths and helping people to value the food they eat. We are actively encouraging more smaller events this year. A simple farm walk for 30 people is both rewarding and manageable for all involved. We know there may be some nervousness around Covid and we want to ensure both host farmers, and visitors attending, feel safe and confident to go ahead.  As theatres, cinemas and dining indoors reopens, remember transmission rates are significantly reduced outdoors.  The farming stage – our wonderful countryside – is the perfect venue to safely welcome visitors.”

River Croft in Inverness-shire held their first LEAF Open Farm Sunday event in 2017 and in 2018 started using the ticketing service to effectively manage visitor numbers. Michelle Anderson-Carroll explained why it was so useful:

“In 2018, we decid­ed to use the LOFS tick­et­ing sys­tem that LEAF offers (using Try­book­ing) and it really is bril­liant! We set up two book­able tours but with a very man­age­able num­ber of 35 vis­i­tors on each and pro­mot­ed the link on Face­book. Both events were booked up quick­ly, but we also maintained a wait­ing list on the sys­tem. It real­ly helped with know­ing when peo­ple were arriv­ing too. The track to our croft is a mile long with very few places for cars to pass – so before the sec­ond tour start­ed, we asked the vis­i­tors from the first tour not to leave until the sec­ond wave of vis­i­tors had arrived.”

Over recent months people have become more engaged than ever with farming, nature, where their food comes from and how their food purchasing decision impacts on climate change

With hundreds of farmers across Britain expected to take part in LOFS  this year, the industry initiative continues to build community connections and help raise awareness of all that farmers do to maintain the countryside, enhance the environment and produce our food.

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