Rijk Zwaan has been awarded with the Fruit Logistica Award for its Knox™ innovation which is a natural trait which delays discolouration.
Over 70,000 visitors to the trade fair were invited to vote for their favourite out of ten nominees. “This award is the icing on the cake following more than ten years of intensive breeding work. We wholeheartedly thank the visitors for their votes and our chain partners for their faith in Knox,” comments Bauke van Lenteren, Marketing Specialist Leafies.
Knox was first introduced in September 2015 after more than a decade of breeding work. Benefits for the whole supply chain include less waste during processing and sale. The trait can also encourage consumers to purchase fresh-cut lettuce more often because it now has a longer shelf life.
“Thanks to everyone who voted for us and a special thank-you to our team, of course. And last but not least, I’d like to thank all our partners in the value-added chain – they’ve helped us by explaining the benefits of our development,” added Jan Doldersum, Manager Marketing and Business Development at Rijk Zwaan Distribution B.V.
The company says that the roll-out of Knox will continue throughout 2017. Processing companies in the UK, Switzerland, Poland, Australia and the USA are already working with Knox lettuce varieties, and growers, vegetable processing companies and retailers in other countries are in the midst of trials.
Photo Caption: The Rijk Zwaan team celebrate their win at Fruit Logistica.
Photo Credit: Rijk Zwaan.