The wait is finally over for fans of innovative, original fruit and vegetable products: Northern Hemisphere Kissabel® apples are back on the markets. The sales season for the range of apples with coloured flesh – from pink to intense red – began in September in the United States, to be followed by the United Kingdom, France, Germany, Italy and Switzerland.
With the growth in quantities and a marketing window which will extend to the end of February in some countries, the aim for this year is to connect even more strongly with the consumers most attuned to the brand: young, innovation-loving and eager to explore. Surprising them with incredible flesh colours and winning them over with excellent flavours, in the 2024/2025 season the Kissabel® range is ready to continue laying the foundations for strong demand in the coming years.
United Kingdom, a longer season
Apples grown in the United Kingdom will come back onto the market from the end of September, with the yellow and orange varieties marking the start of the new Kissabel® season. The red varieties will appear on the scene in the following months, extending the season to the end of February. As well as in stores, intensive marketing is also planned on social media to give full prominence to Kissabel®’s personality, its amazing red colour and its fantastic flavour.
“We are very excited about this new campaign,” comments Hannah McIlfatrick, Commercial Director of Worldwide Fruit. “We believe the introduction of Kissabel® will grow total apple sales and attract new consumers. In the short term, we aim to take the UK campaign to 6-7 months, with the ambition to sell over 12 months when our Southern Hemisphere partners have volume. We see Kissabel® as a unique apple, offering something truly different to the category.”
