Marketing company Berry Gardens has announced that former Olympic heptathlon champion Dame Jessica Ennis-Hill will front is new six-figure More Than Taste marketing campaign.
The campaign will focus on blueberries, as well as Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries (all of which are Driscoll’s varieties) and is timed to coincide with this summer’s Olympic Games in Tokyo. Dame Ennis-Hill is believed to be the first ambassador for the British soft fruit industry.
She said, “In Britain today, we have a job to do in encouraging people to make healthier food choices. I am a huge advocate of being active but also of eating healthily and when it comes to snacking. Berry Gardens’ strawberries, raspberries, blackberries and blueberries are just delicious and good for you. They’re all low-cal, low-fat, low GI and great for you, whatever kind of diet you follow whether full carnivore, flexitarian, pescatarian, vegetarian or entirely plant-based.”
Nick Allen, CEO of Berry Gardens, added, “People in Britain have arguably never been more aware of the need to eat healthy, natural, unprocessed food as they are today, and our specific varieties of berries are packed full of vitamins, minerals, antioxidants and anthocyanins. Shouting louder about these benefits gives consumers another reason, beyond great taste, to buy [the berries] we’re proud to grow and supply. Jessica is the perfect ambassador to help us to do that.”