Janssen PMP, a division of Janssen Pharmaceutica NV, and Fresh Inset have partnered to exclusively commercialise Fresh Inset’s Vidre+™ technology in Europe. Fresh Inset and Janssen PMP initially worked together to evaluate the Vidre+™ technology for post-harvest storage and transportation of fruits and vegetables. The technology, in the form of stickers and pads, proved to have a great impact on the quality of produce during storage, transportation and retail display. The technology helps to extend the freshness and shelf life of produce, effectively offering a solution to some of the most pressing challenges for growers, packers, distributors, retailers and consumers
Geoffroy de Chabot-Tramecourt, Director R&D and Business Development at Janssen PMP says “Being able to apply 1-MCP in an innovative way allows a control application through directly applying the stickers or pads on the packaging itself giving fresh produce stakeholders a lot of additional flexibility.
With Vidre+™ there is no need to change any existing packaging and shipping processes. In Fresh Inset, we found a reliable partner to minimise losses and to maximise shelf life throughout the produce supply chain.”