Potato supplier Branston has signed up the son of television chef Rick Stein to help promote its Cornish potatoes.
Jack Stein, a talented chef in his own right, is the ambassador for the firms Cornish potato season which sees around 30,000 tonnes of new potatoes supplied by seven growers via Branston’s site in Somerset.
Under the agreement Jack will produce exclusive videos and recipes for the company’s website, including roasted Cornish seasonal new potatoes with smoked Cornish sea salt and a Cornish seasonal new potato salad with beetroot and goats’ cheese.
George Christoudias, Branston’s sales and marketing director, said: “We’re very excited to be working with such a successful chef to launch our much-anticipated Cornish crop this year. With Jack on board, we hope to further showcase these fresh, seasonal potatoes, which are always very popular with Tesco customers.”