As preparations for Fruit Focus on 25th July continue, the event, which is expected to connect more than 1,300 visitors to over 120 exhibitors, says it will focus on the continued evolution of the UK fruit industry as it faces climate change, Brexit, new technology and irrigation challenges.
The event will give growers the chance to see the latest innovation in water use and irrigation in the Water Efficient Technologies (WET) Centre. Opened last year, it features a fully automated Precision Irrigation Package, which has proven to reduce the use of water, fertilisers, pesticides and energy by 20% while also delivering up to a 10% increase in strawberry yields. With new abstraction licenses on the horizon, the area is sure to be popular.
Event hosts NIAB EMR will also be holding a forum looking at precision growing of soft fruit, encompassing new innovations and technologies to enhance crop productivity, resilience and quality. The ever-popular research tours will include the research vineyard, WET centre and concept pear orchard. “NIAB EMR’s showpiece demonstration feature, the WET Centre, is in its first full year of production, and we are anticipating a heavy crop of Malling™ Centenary,” comments Prof Mario Caccamo, managing director at NIAB EMR.
Other attractions include the NFU Forum and tours looking at strawberry pollination and the ‘concept pear orchard.’ Tickets are on sale now.
Photo Credit: Fruit Focus