Hortifrut proudly introduces “Berry Easter”, a fresh, limited-edition blueberry product designed to celebrate the Easter season.
More than just a festive delight, “Berry Easter” reflects Hortifrut’s commitment to sustainability with its 100% plastic-free packaging. Made from cardboard with a transparent cellulose window, this packaging is fully recyclable and 100% plastic free, which ensures an eco-friendly choice without compromising product freshness.
By prioritising environmentally responsible practices, Hortifrut continues to lead the way in sustainable innovation, offering consumers a premium product that supports a greener future.
Easter is often synonymous with sugary confections, but “Berry Easter” offers a fresh, nutritious alternative. Packed with antioxidants, vitamin and natural sweetness, blueberries provide a guilt-free indulgence compared to chocolate eggs. As more consumers seek healthier, more mindful choices, Hortifrut is meeting demand with a flavorful, wholesome option that aligns with modern eating habits.
Stephanie Giorgi, Global Marketing Director at Hortifrut commented: “With the launch of “Berry Easter”, Hortifrut is expanding the boundaries of the blueberry category, introducing a seasonal fruit innovation that enhances consumer engagement. By offering a festive, limited edition blueberry product, Hortifrut is proving that fresh fruit can be just as exciting as traditional holiday treats.”
Following the initial launch in Italy, Austria and Denmark, Hortifrut plans to expand Seasonal Berry Treats to additional markets in the coming years. As demand for healthier and more sustainable festive options grows, the company is committed to making these innovative products available to even more consumers across Europe and beyond.
