Hortifrut, a global leader in berry production, launches BerryReality, a pioneering virtual reality project that will transform the way professionals and consumers connect with the growing experience, innovation, and sustainable practices that promote responsible berry enjoyment.
With BerryReality, users will be able to take a virtual tour of Hortifrut’s growing fields, explore its research laboratories and discover how sustainability is deeply integrated throughout the company’s operations. This global interactive environment, which shows the fields in Peru, Morocco, Spain and Portugal, offers a unique, multi-sensory experience, simulated in 3D and without moving out of the virtual environment. It will also be possible to discover its vertical business model, which covers the entire process: from the development of new varieties, through nurseries, laboratories, and production fields, to the final consumer through agricultural and commercial operations.
BerryReality underscores Hortifrut’s commitment to innovation, sustainability and the use of cutting-edge technologies in fresh fruit production. Through this experience, they seek to connect with their stakeholders in new ways, showing how they continue to challenge themselves to continuously improve.