Herb supplier gets a ‘fresh’ new look

Fresh herbs and ingredients supplier, R&G FRESH (previously known as R&G Herbs), has undertaken a major rebrand to reflect the company’s evolution.

An incentive for rebranding was that the company had expanded its product offering, now selling more than just herbs. For this reason, they needed an umbrella brand that would encompass both fresh herbs and their other ingredients.

As a family-run business with a deep-rooted heritage and an established reputation, the decision to rebrand was not made lightly. Mat explained “Our branding needed to display our forward-thinking and passion for ethically-sourced fresh produce, whilst also paying homage to three generations of family-run history. Whilst the old branding had served us well, we felt it was time to evolve, demonstrating the journey we continue to make as a business.”

The rebrand also includes a new website and online marketing presence.

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