Hazera has recently acquired a new high-tech greenhouse next to their headquarters in Made, The Netherlands. According to Yossi Shapiro, Head of R&D, this acquisition marks a significant step in Hazera’s journey to establish a strong position in the high-tech greenhouse tomato industry.
“Our goal is to establish ourselves as one of the leaders in the high-tech tomato market with our mid- to long-term plan, as there is strong competition there”, Yossi says. “This goal was the primary motivation to invest in a state-of-the-art active tomato greenhouse, as you need the best facilities to compete with the best.”
“By combining our new active greenhouse research facility in Made, the expertise we have in developing leading tomato varieties, and our experience in customer engagement, we expect to play an important role in the high-tech tomato industry”, Yossi concludes. “There’s an exciting opportunity to grow this part of our business, and it starts with R&D.”
