Two well-known agricultural machinery manufacturers have announced a strategic collaboration for the UK and Ireland.
Haith Group, which manufactures vegetable handling equipment, and in-field root crop and vegetable machinery specialist GRIMME, which is best known for its planting and harvesting innovations are joining forces in the UK and Ireland to increase their respective product offerings.
The new relationship is designed to benefit UK and Irish farmers, who will now be able to buy complete solutions from either company’s sales team.
The agreement will see the sales teams of both companies being trained on the others product range and will give customers of both companies easy access to the innovative market leading solutions offered by both Haith and GRIMME.
GRIMME customers may, for example, wish to add a Haith Supa-Wash washer or market leading Rota-Tip box tippler into a GRIMME finance and service plan, whereas a Haith customer could take advantage of having a GRIMME Cleanloader to work alongside a Haith mobile washer.
“Today’s announcement is a game-changer for UK and Irish farmers,” says Duane Hill, Sales Director for Haith Group. “The strategic collaboration sees two of the biggest manufacturers in the sector coming together to offer the most comprehensive product range available. We’ve never been in competition with GRIMME, rather their product range complements ours and makes this arrangement a perfect fit.”
GRIMME UK Ltd.’s managing director, Patrick Graf Grote adds: “Before now, farmers looking for a complete solution to their needs would have to talk to more than one different company. Now, they can talk to Haith’s team or ours and have access to the full spectrum of root crop and vegetable harvesting and handling machinery. We believe this agreement with Haith Group, means we are now able to offer the most comprehensive range of machinery in the UK and Ireland.”
Discussions about a closer working relationship began at British Potato 2019 after Duane and Patrick realised that both companies had similar goals and the same desire to give their UK and Irish customers the very best products and service in the potato and vegetable handling sector.
Haith and GRIMME are now developing plans to tour the partnership around the UK and Ireland with roadshows taking place in the South West, East Midlands and Cheshire hopefully in the Autumn, ahead of a joint presence at LAMMA 2021.
The GRIMME Group, located in Damme (Germany) was founded in 1861 as a forge by the great-grandfather of the current chairman and owner Franz Grimme. Today, the company offers over 150 machines for use in potato, beet and vegetable production, including onions, carrots, leeks, chives, celery, fennel, green beans and cabbage.
Incorporated as a limited company in 1964, Tickhill Engineering, which trades as Haith, is one of the UK’s leading designers and manufacturers of vegetable handling equipment. Its range of grading, washing, bulk handling, weighing, pre-pack systems and water treatment solutions are relied upon by some of the world’s largest food producers and packing companies along with farmers of all sizes in the UK and overseas.