A series of smart investments by Bulrush Horticulture stands the business in good stead for the coming season, as the substrate specialist is ahead of schedule and on track to almost double production capacity on its big bale products for the peak season.
Hot on the heels of the announcement that a brand-new coir processing plant is now fully commissioned at its site in Northern Ireland, Bulrush reveals that an increased workforce and greater efficiencies across the business has significantly increased its capability.
The leading producer of high-quality substrates for commercial growers and amateur gardeners has employed additional colleagues at its manufacturing plant to enable another full shift, helping the business to meet increasing demand across the UK and the rest of Europe.
The newly-expanded workforce, combined with investments in technology and new machinery, saw October 2025 emerge as one of the biggest production months Bulrush has ever recorded, and means the supplier is now working ahead of schedule for the coming season.
In line with a commitment to strengthen its workforce, Bulrush has also bolstered its regional sales team with the recent appointment of Darren Selvey as Sales Manager for the Midlands. With stock on the ground, ready to go, Bulrush can reliably provide growers with a secure supply of top-quality substrates that consistently outperform competitor products in trials.
Bulrush’s Sales Director, Alex Julien commented: “The changes we have made, including the installation of a second coir processing plant, and the welcome addition of a larger workforce at our production site, means Bulrush is in an extremely strong position going into 2026. We are on track to almost double our peak season professional product, meaning we can arm our customers with what they need for the coming season and meet the surge in demand for substrate.
