The latest information release by Kantar Worldpanel, for the 12 weeks to 25 February 2018 shows that grocery sales in the UK have increased in value by 3.2 per cent compared to the same time last year. This is the 12th consecutive period that total market sales growth has exceeded 3 per cent, and that each of the big four retailers has seen positive growth.
Tesco and Morrisons both recorded sales growth of 2.7 per cent – the fastest rate amongst the big four. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said, “Tesco continues to perform well – more positive news following approval of its Booker acquisition last week. Despite a slight fall in market share of 0.1 percentage points, Tesco experienced particularly strong growth from its Extra superstores. The varied selection of groceries on offer at these larger stores has encouraged customers to return to fuller trolley shops, with average baskets worth £31.09 – currently, the highest value in the bricks and mortar market.
“Holding market share steady year on year at 10.6%, Morrisons has continued its run of form, entering its 16th consecutive period of growth. Its premium own-label line The Best proved particularly successful, with sales rising by 20% year on year as cooked meats, vegetables and cakes and pastries tickled shoppers’ fancy.”
Aldi and Lidl once again battled to be crowned the UK’s fastest-growing supermarket. Aldi pipped Lidl to the post this month as sales grew by 13.9% and 13.3% respectively. With both discounters working hard to expand their store portfolio, Aldi and Lidl also benefited from increased shopper numbers as well as growth in basket size.
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