Going virtual: Farmers to showcase the industry in LEAF Online Farm Sunday

With farm visits on hold and LEAF Open Farm Sunday postponed to September, the organisers have announced they are running their very first LEAF Online Farm Sunday. On Sunday 7th June, farmers across the UK are being invited to share their world of farming across social media to connect the public with food production and the countryside virtually using #LOFS20.

Manager of LEAF Open Farm Sunday (LOFS) Annabel Shackleton said “We have such amazing support from across the farming industry and the public for LEAF Open Farm Sunday and we wanted to celebrate it and all those who get involved, albeit in a different way. It is sad that the on-farm events cannot run as usual, but this will be a great opportunity for even more farmers to get involved online. Also, families will be able to get an insight into a whole range of farming enterprises across Britain in one day, in a very accessible way.”

From 8am to 8pm farmers from Aberdeenshire to Jersey, and across all farming sectors, will be taking over the LOFS Facebook channel and hosting virtual tours showcasing what is involved in producing food, enhancing the environment, and some of the amazing science and technology involved. This virtual format allows for live interaction and questions from the public.

“We have an amazing fan-base of visitors who support LEAF Open Farm Sunday each year who are keen to keep in touch with what’s happening on farms,” said Mrs Shackleton. “We would love the farming community across the UK to post short film clips and images throughout the day on their own channels using the hashtag #LOFS20, and like and share posts to show the fabulous work that they are doing on their farms to keep the nation fed whilst managing our beautiful countryside. This will create a powerful, colourful kaleidoscope filled with the personalities and work of our agricultural industry.”

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