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Fruit Logistica report focuses on digital future

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Fruit Logistica, the leading trade show for the fresh produce industry, says that digital communication is changing the way people consume fruit and vegetables, provoking a remarkable transformation in all parts of the supply chain as methods of communication and distribution become more sophisticated, complex and interconnected.

Fruit Logistica and its media partner Fruitnet Media International have commissioned global management consultancy Oliver Wyman to compile new research to explain what the fresh fruit and vegetable supply chain of tomorrow could look like. In a special report entitled ‘Disruption in Fresh Produce Distribution’, it will seek to answer key questions, including: What are the most important factors affecting the global fresh produce supply chain? Where in the world will fresh fruit and vegetables be sold in 2025 and beyond? Which distribution channels will bring those products to consumers? And how will technology change that supply chain?

The findings will be published for the first time in Berlin one day before the start of Fruit Logistica, with the report’s authors saying it will reveal the potential impact on the fresh produce business of the trend towards online retailing, as well as innovations in cold chain logistics and technology, and new developments in foodservice.

Photo Caption: The new report will be unveiled ahead of Fruit Logistica 2018

Photo Credit: Fruit Logistica

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