Tozer Seeds, who developed Flower Sprout®, a natural hybrid between Brussels sprouts and kale, have announced their intention to align the product under the name of Kalettes®, which is how it is already known in the US market.
“There has been a lot of discussion about the name, and Flower Sprout doesn’t always give the right representation of the product in various countries. Apart from that, it causes confusion because we are using the name Kalettes in the USA for the same product. We have decided to go for one name and brand image worldwide which will be Kalettes®,” says Robin Bartels, Marketing and Sales Manager at Tozer Seeds.
However, this change won’t be applied immediately to the European markets so consumers will be able to get used to the new name: “Obviously, there will be a transition period in the market where we will keep using both trademarked names,” says Mr Bartels.