The Blackcurrant Foundation has announced plans to hold the first Blackcurrant Day later this month, in what it hopes will become an annual event to highlight the UK blackcurrant season.
“This last year, like never before, we have all seen the need to focus on our health and wellness,” said Jo Hilditch, chair of The Blackcurrant Foundation. “For the longest time, the nutritional properties of blackcurrants have been well-documented and now we want to bring this message to the fore.
“With the help of a robust digital marketing campaign, we are hoping to reach more people by sharing these messages. Blackcurrants are full of vitamin C and great for boosting our immune system. We are hopeful our awareness day will give us the opportunity to educate on this nutritious berry and the work of our British growers.”
Despite the name, the new initiative will run as a month-long digital campaign across all major social channels and will include live-from-the-farm interviews with Hilditch along with research and health updates from Dr Derek Stewart from the James Hutton Institute.
Photo caption: Growers Jo Hilditch (left) and Rosie Begg (right).