The Food and Drink Federation (FDF) is conducting a survey on how the industry feels about the proposed merger between Sainsbury’s and Asda.
The FDF survey reflects many of the areas which will be investigated by the phase 2 investigation by the Competition and Markets Authority (CMA) which begins in December. The FDF added, ‘We are keen to ensure the views and concerns of UK food and drink manufacturers of all sizes are heard by the CMA and we invite businesses to respond to this short survey. This survey is designed to focus on the impact of the Sainsbury’s / Asda merger on consumers, based on the CMA’s remit to consider effects on consumers. Furthermore, the CMA have indicated a particular focus on the effects of the merger on pricing and innovation.’
Interested parties are invited to submit their views online before Monday 19 November at https://www.surveymonkey.co.uk/r/XM5J6WB, and a copy of the questions is available at https://www.fdf.org.uk/publicgeneral/FDF_Survey_CMA_enquiry.pdf and all responses will be anonymous, with respondents not asked to identify themselves or their businesses.