Fairfields Farm to supply low carbon potatoes to HelloFresh

Essex potato grower Farifields Farm is to provide ‘low-carbon footprint’ potatoes to meal kit supplier HelloFresh.

Fairfields Farm uses biofertiliser produced by its own on-site anaerobic digester to help grow its potato crop, which is says provides a large carbon saving compared to using artificial fertilisers. It also powers its potato stores using renewable energy from the AD plant and additional solar power, which it says saves the carbon equivalent of taking 60,000 cars of the road each year.

“We are delighted to be working with HelloFresh, which is the UK’s most popular recipe delivery service,” said Robert Strathern, owner of Fairfields Farm. “HelloFresh is currently working with businesses that can offer strong sustainability credentials and we have a number of measures in place that promise a much lower carbon footprint than many other potato farms.

“Reducing our impact on the environment is one of our greatest objectives and it is fantastic to be able to work with another brand looking to do the same.”

Adam Hill, Director of Procurement at HelloFresh UK added, “We have recently become the world’s first carbon-neutral meal kit company and are delighted to be working with Fairfields Farm to complement our on-going sustainability efforts, as we are committed to providing customers with a more sustainable way to enjoy delicious HelloFresh recipes.”

Photo caption: Fairfields Farm potatoes are now available in HelloFresh meal kits

Photo source: Fairfields Farm

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