EU funding granted for pan-European floricultural promotion

The Flower Council of Holland has confirmed that, thanks to the cooperation of six different horticultural promotional organisations, the European Union has provided funding for a campaign in the spring of 2021 to stimulate the sale of flowers and ornamental plants in the block.

The funding comes from the EU’s €10 million Covid-19 agricultural campaign fund, and horticulture has been recognised as one of five agricultural sectors which can apply for the fund following lobbying by Union Fleurs and VBN.

A spokesperson said, “We are proud our joint application was successful and approved and satisfied we can make a contribution to the recovery of the European horticultural sector with this additional campaign. Including the EU financing of 85 per cent, the total budget of this campaign adds up to €1.9 million, to be invested in a generic promotion campaign for flowers and plants in France, Germany, Austria, Belgium, Bulgaria, Denmark and the Netherlands. The main part of the budget will be spent in France and Germany since most partners have an important trade interest in these countries.”

Dennis van der Lubbe, managing director of the Flower Council of Holland, added, “I am pleased that despite the extreme time pressures of the application, we succeeded in receiving this grant from the emergency EU fund. It is our mission, on behalf of our stakeholders, to inspire and stimulate the consumer to buy more flowers and plants. Working together with our European partners allows us to do so even more in 2021.”​

Photo source: pxhere

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