English Apples and Pears Marketing News

At this week’s AGM Adrian Barlow reported that although three weeks behind last year due to the delayed start of the marketing season by cold August weather, sales of dessert fruit were on track to sell the entire crop. However, Adrian warned that Bramley stocks at 5,500 tonnes are too low and will run out before the end of the season. The solution he says is for more Bramley to be planted. “Bramley should be seen as a Club variety – there is no imported competitor fruit and frankly we should be getting better prices for fresh Bramley than those achieved at present”. Adrian went on to say that this year’s Bramley Campaign had been especially effective at reaching consumers with a staggering 458 million consumer chances to see interactions over the whole season.

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