Elsoms Seeds, the UK’s leading independent seed specialist, has announced significant leadership appointments. These changes ensure the business is well-positioned for the future and reflect Elsoms’ continued commitment to delivering high-quality seed and seed treatments to customers.
David Coop, previously Sales and Marketing Director, has been appointed as the new Managing Director of Elsoms Seeds. Justin Solly has been promoted to Vegetable Sales and Marketing Director, while Toby Reich has moved up to Head of Agriculture. Dr Richard Tudor has been promoted to Research and Development Director, and Grant Hawkins takes on the role of Head of Marketing. Additionally, Robin Wood, Deputy Chairman of Elsoms, will lead the newly formed Operations Division, which unifies seed technology, seed treatment, seed production, and logistics, creating a streamlined team focused on delivering the highest quality seed.
Roger Keeling, Chairman of Elsoms Group, said, “David Coop brings leadership, a wide experience and real passion for this industry to his new position as Managing Director of Elsoms Seeds. His appointment, and the wider changes, will enable Elsoms to build on our position as a trusted partner to UK and international growers and support our customers with the varieties and innovations that will help their farms to succeed.”
These key leadership promotions, along with the focus on excellence provided by the combined Operations division, will ensure Elsoms Seeds continues to deliver on its aim of providing growers with the solutions and expertise they need for long-term success.
