Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2025-26 has been awarded to Digitalis purpurea Hanabee F1 White bred by Takii and commercialised in partnership with Florensis. Johan van Velzen, Breeder, Harm Custers, Head of Product Strategy, and Friederike van der Boon, Head of Marketing from Takii accepted the prize from Fleuroselect President Marc Driessen and Secretary General Ann Jennen. The evening was moderated by influencer Michael Perry.
Digitalis purpurea Hanabee F1 White from Takii / Florensis was competing against Ageratum houstonianum Monarch Magic from Florensis, Dahlia LaBella Maggiore Fun Elmo Ruffle from Beekenkamp Plants, Dianthus Hybrid It-Girl from Selecta one, Helianthus annuus Sunfinity® Double Yellow from Syngenta Flowers, Pelargonium Grand Idols® Glory Days Red Orange Bicolor from Dümmen Orange and Scaevola Surdiva® Super Purple from Suntory Flowers Europe.
The jury stated: “Thanks to its pure white colour and outstanding branching, this compact Digitalis is a true innovation for the pot & bedding plant market, opening up additional sales possibilities.”
