This year, the theme of the Danziger Open Days 2022 is Instagram, which is where their stunning Chrysanthemum varieties so often pop up. The event’s entire concept and look & feel will be Instagram-ish, as will be its name: Danziger INSTAMUMS Week: INSTUMUMS = Instagram + Mums.
“Our Chrysanthemum open days are a very important platform for us at Danziger, enabling us to showcase our novelties varieties of chrysanthemum and other crops, and to invite our customers to select their favourite and innovative flowers for the 2023 season. These special days are prefect for meeting, exchanging information and finally making the best strategic decisions, “said our Deputy CEO, Ori Danziger.
This year, they’re taking full advantage of the breath-taking beauty of flowers and their rainbow of colours, shapes and textures by offering their customers a wonderful opportunity to enrich any Instagram page and have some fun doing it: explore the outstanding displays, to take beautiful photos, and to share stories, reels and posts of your favourite varieties. The Danziger team will be there to offer their horticultural expertise and know-how, and of course to help you take the best selfies in our creative and inspiring selfie stand and enrich your Instagram page with great vivid pictures.
In the wake of the last year’s great success, and to help growers, wholesalers, florists and floral designers explore the extensive assortment of new chrysanthemums, Danziger will once again use eye-catching colour blocking, and will also group all mums of the same type together.
‘Danziger Chrysanthemums – We Grow Emotions’ describes the seven chrysanthemum lines and the emotions they make people feel. This tagline’s underlying message is that the juncture between flower breeding and emotions is a key driver of great customer experiences.
They are particularly proud of seven outstanding categories of mums: Amor™ (daisy), Pasión™ (cushion), Empatía™ (Anemone), Esperanza™ (daisies with a high petal count), Energía™ (santini), Felicidad™ (button) and Inspiración™ (spider).
Here are a few of Danziger Chrysanthemum highlights that will be on display at the Open Day event:
AMOR™ B-MINE
A glorious sun shaped pink flower with a glowing green centre, with more than 7 flowers on each strong and thick stem. This beautiful chrysanthemum variety offers higher perceived value, has a vase life of 19+ days, high cold tolerance and 1.9 cuttings per mother plant.
AMOR™ NIVAL
A beautiful flower with pure white petals and a fresh green centre, boast a strong stem and good foliage. This beauty, that can be tinted, has more than 7 flowers per stem, uniform flowering on top with 1.7 cuttings per mother plant and good cold tolerance.
ROMANCERO™ PINK
The lovely pink colour of this large bloom says it all. ROMANCERO™ Pink is characterized by its high perceived value, high cold tolerance, good foliage, and can be used either in spray or disbud format.
ROMANCERO™ AMBER
This lovely and trendy colour is a surefire hit. ROMANCERO™ Amber can be used as spray or disbud, has high perceived value, good foliage, and cold tolerance, topped off by a long vase life of 20+ days.
PASION™ DE MANZANA
This is a truly innovative and unique variety with trendy colours, that is favoured by supermarkets due to its abundance – more than 7 flowers per stem and higher perceived value. When you add and excellent cold tolerance – you’ve got a winner.
ESPERANZA™ ORO
With its bright yellow petals and fresh green centre, this lovely and attractive early flowering variety offers good volume per stem, with more than 10 flowers per stem and a long vase life of 20+ days.
INSPIRACION™ NECTAR
The trendy color and beautiful contrast of this remarkable variety, with its long vase life of +20 days, boasts more than 7 flowers per stem, uniform flowering on top and a sturdy stem.
To view the highlights for this event, click here: https://bit.ly/3OPELgH