Capitalising on the success of recent years, which has seen it break the mould to establish itself as a genuine game changer in the apple sector, the Cosmic Crisp® has now embarked on a new development phase in Europe. Alongside the VOG and VIP Consortiums, the first to bring the apple to Europe, the project now expands to include three leading industry organisations as licensing partners. The new partners are DOSK – Deutsches Obst-Sorten Konsortium, consisting of Elbe Obst and Obst vom Bodensee, in Germany; AFG – Austria Fruit Group in Austria and WFL - World Wide Fruit Ltd. in the UK. This new development was officially announced on 4 February during Fruit Logistica 2026.
Expanding the European network of Cosmic Crisp® will make it possible to strengthen its brand presence in the premium segment, take advantage of synergies, and guarantee the strategic growth of production aimed at the Europe market. The market will benefit from excellent coverage thanks to the combination of local products – from Germany, Austria and the UK – with the produce of South Tyrol – Südtirol, which will remain the cornerstone of the project. Italy will also continue to coordinate and manage the European network via alpoma, the PO that includes VOG and VIP.
“When we decided to bring Cosmic Crisp® to Europe, we immediately understood the potential of this apple,” explained Walter Pardatscher, CEO of alpoma. “Thanks to its unique flavour and brand identity, it was able to rewrite the rules of the game in different European countries, firmly establishing itself in the premium category. With the addition of quality partners like DOSK, AFG and World Wide Fruit, we are ready to consolidate and ramp up the development of this incredible project with even greater conviction.”
“Our new partners bring to the table excellent local growing conditions and in-depth apple marketing experience in the premium segment,” added Clemens Hafner, Branding Manager at alpoma. “Thanks to their contribution, Cosmic Crisp® will be able to grow beyond the borders of South Tyrol – Südtirol and become a coordinated brand project at European level, with common standards and objectives.”
