Call for supermarkets to promote fresh produce

UK supermarkets have been told they must do more to promote fresh produce according to a survey by London-based start-up Spoon Guru which develops personal, AI-based nutrition plans.

A blog post by the company said, ‘With 82 per cent of Brits claiming to be actively taking steps to strengthen their immune systems, consumers  are calling on supermarkets to offer more support in helping them fortify their bodies and eat better.

‘With the nation under its third national lockdown as the new strain of COVID-19 spreads, research reveals that only 21 per cent believe supermarkets are currently making it easier for shoppers to locate healthy produce. In response, a staggering 45 per cent are calling on supermarkets to help them eat more healthily, as many find it difficult to navigate healthy food options within the store, with 65 per cent claiming products aren’t labelled clearly enough. Meanwhile 30 per cent say that online shopping makes it clearer and easier to identify nutrient-dense products.’

According to Spoon Guru, which has published similar blog posts for other countries around the world, the top foods Brits are choosing to support their immunity are include citrus fruits bananas, apples, tomatoes, juice, nuts, and salads.

Dr Adrian Hodgson, Chief Health Officer at Spoon Guru commented: “It’s reassuring that many Brits are eating more immune strengthening fruit and veg with a view to aiding their health, however, it’s clear from our findings that they are missing a trick or two when it comes to wise diet choices.”

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