Well-known Californian wine company E. & J. Gallo Winery has adopted an innovative bird-deterrent system using the AVIX Autonomic laser at its Talbott Vineyards in the Santa Lucia Highlands. Gallo aims to be a leader in sustainable practices in viticulture and says this advanced approach to crop protection aligns with its ambitious sustainability goals, as outlined in its 2024 Sustainability Impact Report.
During veraison, the grape ripening period, birds are attracted by colour changes in the bunches, causing significant crop damage. This problem is particularly acute at Gallo’s Talbott Vineyard, where grape protection is key to ensuring quality production.
To address the challenge sustainably, Gallo implemented the AVIX Autonomic Bird Laser deterrent system, manufactured by Bird Control Group, from Cypress AgriTech. This system uses a solar-powered green laser beam that travels continuously through the vineyard, scaring birds without causing any harm, driving them away as the birds perceive the beam as a predator, prompting them to leave the area.
Not only has the AVIX system proven to be effective in reducing crop damage but, being a solar-powered device without any need for external power or negative impact on the environment, it also supports Gallo’s sustainability goals. Thirteen AVIX units are currently in operation at the Talbott Vineyards, and since implementation Gallo has achieved a remarkable reduction in bird damage. As a result, the company plans to expand this technology to other properties soon.
Writing in its annual sustainability report, Gallo’s Sustainability Program Manager Julie Wallace comments, “We are proud to be leading this journey toward agriculture that protects the environment while ensuring the quality of our products”.
In a statement, Bird Control Group added, ‘This is, in part, thanks to the laser bird deterrent system being an excellent example of how technology can be integrated into farming operations in a responsible and sustainable way.’
