The British Tomato Growers’ Association are encouraging shoppers to buy British this season, as they prepare for British Tomato Fortnight starting on 20th May.
The annual fortnight heralds the start of tomato season in Britain, when British tomatoes can be found on shelves across the country and will be at their tastiest.
An unexpected spell of warm weather over the Easter bank holiday and in February, have had an impact on the latest yield.
Paul Faulkner from Eric Wall Limited,said: “This year’s growing conditions have so far been excellent, and consumers can look forward to some amazing tasting fruit”.
“Of course, it helps that British grown tomatoes reach supermarket shelves so quickly – they ripen fully on the vine and are freshly picked which also results in great flavour.”
The British Tomato Growers’ Association was founded in 1997 by likeminded tomato growers to provide a unified voice for the industry.
This collective voice enables British tomato growers, to promote the taste, freshness, provenance and health benefits of their product.
Paul added: “This fortnight, we want to let the public know that if they’re choosing tomatoes to eat or to cook with that night, British tomatoes will provide the best flavour. Whilst a few British growers now grow tomatoes all year round, the season starts in earnest in May, and you really can taste the difference.”
The British Growers Association currently has over 20 members. If you’d like to find out more information, you can visit their website here.