British Flowers Week (BFW) is an annual celebration of seasonal British flowers and the talented people behind them. Whether driven by a growing appreciation of seasonality or the economic need to bolster domestic industries, contemporary British flower growers and floral designers are on the cusp of seismic change – revitalising the sector to be environmentally conscious and creatively forward-looking.
Newly led by the trade association Flowers from the Farm since 2024, British Flowers Week aims to champion the sustainability of seasonal flowers and the vital economic contribution of this industry with a fresh vision and renewed energy.
The 2025 edition runs from Monday 16– Sunday 22 June. Buying British flowers creates jobs, nurtures local communities and is increasingly recognised as a more thoughtful alternative to factory-farmed imports. Many of these growers champion agroecological methods – a holistic approach to farming that considers the entire system from soil to consumption – while British grown flowers significantly reduce carbon footprint.
BFW’s 2025 campaign invites the public to discover a burgeoning network of growers, designers and retailers working at the cutting edge of the British cut flowers industry. Alongside its new stewardship of British Flowers Week, Flowers from the Farm has appointed two big hitters in flower farming as joint external chairs.
Georgie Newbery, a pioneering farmer-florist from Somerset, has built Common Farm Flowers into one of the most recognised names in British cut flowers. Kim Fleming, the force behind Marlston Farm Girl in Berkshire, brings a business-savvy approach and infectious enthusiasm for connecting flower farmers with wider markets. Both leading figures in the British cut flower industry, they will bring a unique blend of experience, creativity, and commercial insight to the board, championing British grown flowers at a national level.
