With the apple season practically over, the leading French cooperative Blue Whale® has announced record turnover figures across all its markets.
“This season has been defined by a good harvest both in terms of volume and quality” states Marc Peyres, commercial director at Blue Whale®.
“However, none of this would have been possible without the work we have carried out for years on innovation in order to adapt to changing conditions and market expectations. This is a long journey that encompasses all areas of the business, from farmers to marketing, sales and supply.This success comes from the ongoing effort of everyone, as well as their professionalism” he adds.
Candine, Coeur de Reine and Pink Lady were the varieties that brought the most joy to the French company this season. While Candine tripled sales driven by its popularity in Asia, Coeur de Reine conquered the national market by doubling its sales figures in France. Lastly, with remarkable sales growth of 30% globally, Pink Lady represents what Peyres considers to be “the most notable development of the season.”
Looking to the future, growth continues to depend on innovation for Blue Whale®. “90% of the varieties we sell today didn’t exist 35 years ago. It is likely that most of those that we will sell in 30 years do not exist yet” states Peyres. “We must continue to work hard to prepare for the future while supporting the success of varieties such as Pink Lady, which we developed 30 years ago. Coeur de Reine, Candine and others that will emerge will be the ones that succeed in the future”, he concludes.
